Marketing Executive

About Us

Mallow is a custom software development company based in Karur, Tamilnadu. We have experienced professionals across a variety of trend-setting domains of software development. We have also developed many web and mobile applications. Our teams include RoR, PHP, React. JS, Front-End, Android, iOS, QA and Business Analysts. Our client base is huge and so our professionals work to meet all the varied needs with one aspect, Quality.

About Role

We are looking for a passionate Business development Executive, who can plan, manage and execute the tasks to manage the leads pipeline for the services and products delivered.

  • Preparing and delivering marketing plans within key objectives
  • Define strategy for the digital marketing campaigns and execute them
  • Write and edit content for the campaigns, website, blogs, case studies, portfolio, social media posts, etc.
  • Monitoring competitor activity and generating leads for products and services
  • Actively look for new marketing ideas and adopt to them
  • Define Key Performance Indicators, generating and presenting reports using data based analytics tools

Must have

  • Strong Analytical skill to understand the market trend and need
  • Excellent copy writing skills
  • Out of box thinking to define new marketing strategies that work for the products and services delivered by the organisation
  • Professional English speaking skill to communicate across teams within the organisation and outside of the organisation
  • Capable of organising tasks and coordinating with different teams to bring the output
  • A good knowledge in search engine optimization and basic Analytical tools highly used in the market
  • Good knowledge on the use cases of the social media platforms

Good to have

  • Previous Experience in executing digital marketing campaigns in an IT service based company
  • Portfolios of your copywriting skill
  • Certifications related to marketing
  • Experience working with global clients