About Us

Mallow is a custom software development company based in Karur, Tamilnadu. We have experienced professionals across a variety of trend-setting domains of software development. We have also developed many web and mobile applications. Our teams include RoR, PHP, React. JS, Front-End, Android, iOS, QA and Business Analysts. Our client base is huge and so our professionals work to meet all the varied needs with one aspect, Quality.

About Role

We are looking for a passionate Business development Executive, who can plan, manage and execute the tasks to manage the leads pipeline for the services and products delivered.

• Preparing and delivering marketing plans within key objectives
• Define strategy for the digital marketing campaigns and execute them
• Write and edit content for the campaigns, website, blogs, case studies, portfolio, social media posts, etc.
• Monitoring competitor activity and generating leads for products and services
• Actively look for new marketing ideas and adopt to them
• Define Key Performance Indicators, generating and presenting reports using data based analytics tools

Must have

• Strong Analytical skill to understand the market trend and need
• Excellent copy writing skills
• Out of box thinking to define new marketing strategies that work for the products and services delivered by the organisation
• Professional English speaking skill to communicate across teams within the organisation and outside of the organisation
• Capable of organising tasks and coordinating with different teams to bring the output
• A good knowledge in search engine optimization and basic Analytical tools highly used in the market
• Good knowledge on the use cases of the social media platforms

Good to have

• Previous Experience in executing digital marketing campaigns in an IT service based company
• Portfolios of your copywriting skill
• Certifications related to marketing
• Experience working with global clients