Fleet Rover Update
Digital in-store product navigation & inventory management system for Clayre & Eef
As retail operations scale, even simple questions like “Where is this product?” become complex.
That was the challenge for Clayre & Eef, a Netherlands based home décor brand with a large multi floor cash and carry store and thousands of products.
Their off the shelf system was rigid and misaligned with daily operations. Updating locations, moving items across U rooms, and tracking placements became time consuming and unclear.
They partnered with Mallow to build a system that fits how their teams actually work.
We delivered a custom mobile app that gives instant visibility into product placements, enabling teams to search, locate, and update products across the store in real time with ease.
2022 – Still ongoing
Mobile Application - Flutter
Retail & In-store Digitization
faster product location identification
lower operational effort in managing placements
improved placement consistencies
Challenge, approach, and tech stack overview
What was the client’s key challenge
The existing off the shelf system was too rigid for Clayre & Eef’s evolving operations. Managing product placements across multiple U rooms and floors lacked flexibility, making updates, tracking movements, and locating products difficult.
As inventory scaled, inefficiencies grew, with bulk actions becoming cumbersome and visibility remaining fragmented. They needed a system that offers real time clarity while seamlessly aligning with their operational workflows.
Products under management
25,000+
Distributed across complex store layouts, with real-time visibility and seamless placement tracking.
What was our approach
Mallow approached this as a product-centric problem, focusing on giving users complete visibility and control over product placements. The system was designed to answxer a simple but critical question: “Where is this product placed?”
We built a centralized platform where products can exist across multiple U-rooms and floors, with the flexibility to update placements effortlessly. Combined with intuitive workflows, efficient search (EAN, keyword, QR), and support for bulk operations, the solution ensures speed, accuracy, and scalability in day-to-day operations.
Key functionalities delivered in the project
1
Product-centric placement visibility
Each product is mapped to one or multiple U-rooms across floors. Users can instantly view all the locations where a product is placed, ensuring complete visibility without manual tracking.
2
Multi-placement management system
Products are not restricted to a single location. The system allows for assigning products to multiple U-rooms, viewing all active placements, and updating placements dynamically based on operational needs.
3
Flexible product reassignment
Users can easily change where a product is placed through a guided flow that allows selecting new U-rooms across floors, ensuring quick updates without introducing data inconsistencies.
Technologies and capabilities to build and scale
Frontend
Mobile Application with tablet-optimized interface - Flutter
Backend
API-driven architecture (custom backend)
Integrations
QR / barcode scanning
Bluetooth scanner
CSV export via email
Services offered
- Software development
- Software testing
- Business analysis
How we approached and executed the project
We started by evaluating the limitations of the existing off-the-shelf system to understand where it was falling short. This helped us identify critical gaps in flexibility, especially around managing product placements, handling updates, and supporting real-time operational needs.
We started by evaluating the limitations of the existing off-the-shelf system to understand where it was falling short. This helped us identify critical gaps in flexibility, especially around managing product placements, handling updates, and supporting real-time operational needs.
We started by evaluating the limitations of the existing off-the-shelf system to understand where it was falling short. This helped us identify critical gaps in flexibility, especially around managing product placements, handling updates, and supporting real-time operational needs.
Designed around distinct user roles and needs
Primary User
The Research Chemist
Core need
Fast, reliable access to catalysts, conditions, and references during experiments.
Biggest pain
Switching between manuals and databases during lab work breaks focus.
Primary User
The Research Chemist
Core need
Fast, reliable access to catalysts, conditions, and references during experiments.
Biggest pain
Switching between manuals and databases during lab work breaks focus.
Primary User
The Research Chemist
Core need
Fast, reliable access to catalysts, conditions, and references during experiments.
Biggest pain
Switching between manuals and databases during lab work breaks focus.
What impact did team Mallow deliver?
- Eliminated dependency on restrictive off-the-shelf tools
- Improved visibility into product placements across the store
- Reduced time required to locate and manage products
- Enabled faster and more accurate product reassignment workflows
- Increased operational efficiency through bulk actions and scanning workflows
- Delivered a scalable system aligned with business-specific processes