Matchmaking and alliance platform

We designed and developed a full-stack matchmaking and alliance platform that helps users discover suitable matches, manage subscriptions, and complete payments across web and mobile applications.

The platform includes a consumer-facing web application, a dedicated admin portal, and a mobile application powered by a shared Laravel backend. Vue.js and Inertia.js were used for the web experience, while the admin portal was built with Bootstrap for operational management.

OpenSearch powered intelligent profile discovery and matchmaking. Razorpay handled subscription payments, while New Relic APM, Bugsnag, and Slack provided real-time monitoring, error tracking, and operational visibility across the platform.

Tenure

2024 - 2026

Platforms

Web and mobile application

Domain

Matrimony platform

%

faster platform response and user experience

%

accurate profile matching and search results

%

reduction in AWS infrastructure expenses

Challenge & Approach

Key challenges and how we solved them

What was the client’s key challenge

Building a scalable matchmaking platform required more than profile management. The challenge was delivering fast, accurate profile discovery while maintaining consistency across web, admin, and mobile applications from a shared backend.
 

We implemented OpenSearch for intelligent multi-attribute search, built continuous data syncing between MySQL and OpenSearch, and established real-time monitoring with New Relic, Bugsnag, and Slack to ensure platform reliability and operational visibility from day one.

Test coverage achieved

99%

Application-wide code coverage achieved through test-driven development practices and continuous quality assurance from the start of the project.

What was our approach

We implemented OpenSearch to power intelligent profile discovery and matchmaking queries, supported by a dedicated syncing mechanism that continuously kept MySQL and OpenSearch data aligned for accurate search results.

The platform was built using a monolithic Laravel architecture with a Service Pattern approach to keep business logic maintainable, scalable, and testable. New Relic APM, Bugsnag, and Slack integrations provided real-time monitoring, error tracking, and operational visibility across the platform.

Core Features

Key functionalities delivered in the project

01

User-facing web application

Users can register, create profiles, discover suitable matches through OpenSearch-powered filtering, and manage subscription plans and payments through a fast Vue.js and Inertia.js experience backed by Laravel.

02

Admin portal (Data control panel)

The admin portal enables operational teams to manage registrations, profiles, subscriptions, matchmaking workflows, dashboards, reporting, and platform-wide notifications through a centralized Bootstrap-based management interface.

03

Mobile application

The mobile application uses the same backend APIs as the web platform, ensuring consistent matchmaking, profile management, subscription, and payment experiences across devices without maintaining a separate backend system.

04

Search infrastructure

OpenSearch powers intelligent profile discovery and matchmaking across the platform, supported by a dedicated syncing mechanism that continuously keeps MySQL records and search indexes aligned in real time.

05

Monitoring and logging

New Relic APM, Bugsnag, and Slack were integrated to provide real-time performance monitoring, error tracking, and operational alerts, enabling faster issue detection and proactive platform maintenance.

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Technology stack & services delivered

Technologies and capabilities to build and scale

Technology stack

Grid of tech-stack tags: Backend-Laravel, Backend-PHP, Frontend-Vue.js, Frontend-Inertia.js, UI framework-Bootstrap, Database-MySQL, Caching-Redis, Search-OpenSearch, Monitoring-New Relic APM, Error tracking-Bugsnag, Payments-Razorpay, Notifications-Slack, Architecture-Monolithic, Design pattern-Service Pattern

Services offered

Frontend development

Built responsive matchmaking experiences using Vue.js and Inertia.js.

Backend development

Developed scalable Laravel backend with shared business logic.

Mobile API development

Delivered APIs supporting seamless cross-platform mobile application experiences.

Search infrastructure

Implemented OpenSearch for accurate and high-performance profile discovery.

Integrations

Integrated payments, monitoring, logging, and real-time operational alerts.

Testing and quality assurance

Achieved high code coverage through continuous testing and QA practices.

Our Process

How we approached and executed the project

Step 1 - Discovery and architecture planning

We mapped workflows, user journeys, backend processes, and operational requirements across web, admin, and mobile platforms before finalizing the monolithic architecture and Service Pattern approach.

Step 2 - Database design and schema planning

Designed a scalable MySQL schema supporting profile management, subscriptions, permissions, and search synchronization requirements across operational and consumer-facing modules.

Step 3 - Backend and API development

Built a shared Laravel backend and API layer powering web, admin, and mobile applications with centralized business logic and maintainable architecture patterns.

Step 4 - Admin portal development

Developed a Bootstrap-based operational portal with role-based permissions, registration management, subscription controls, reporting, and profile matchmaking workflows.

Step 5 - User-facing web application development

Created a Vue.js and Inertia.js frontend enabling profile creation, intelligent search, subscription management, and seamless user interactions across the platform.

Step 6 - OpenSearch integration and data sync

Implemented OpenSearch indexing and automated syncing mechanisms to maintain accurate, real-time profile discovery and preference-based matchmaking results.

Step 7 - Payment integration

Integrated Razorpay for subscription-based payments with secure transaction handling and feature access management based on active plans.

Step 8 - Monitoring and logging setup

Configured New Relic APM, Bugsnag, and Slack integrations for real-time monitoring, error tracking, transaction visibility, and operational alerting.

Step 9 - Testing and quality assurance

Implemented continuous testing practices and achieved approximately 99% code coverage through maintainable architecture and independently testable business logic.

Step 10 - Deployment and go-live

Deployed the application as a unified platform with monitoring, logging, and operational visibility enabled from the initial production release.

Role-Based Design Approach

Designed around distinct user roles and their pain points

Consumer

Core need

Find compatible alliance matches quickly and accurately.

Biggest pain

Irrelevant profiles reduce matchmaking efficiency and experience.

High engagement, web + mobile

Admin

Core need

Manage users, subscriptions, and operational platform workflows centrally.

Biggest pain

Fragmented tools slow approvals and profile management processes.

Full access, operational control

Staff

Core need

Access assigned modules without unnecessary platform exposure.

Biggest pain

Permission limitations create dependency on administrators for tasks.

Role-based access, operational users

Business impact delivered

What impact did team Mallow deliver?

Infographic of a subscription management system showing core components connected to a central dashboard: MySQL, OpenSearch, AWS, Security, Payments, Admin Portal, Web/Mobile apps, Monitoring & Alerts, all linked to a central laptop UI.

Explore more on what really goes into shaping our client's successful outcomes?

No two journeys here follow the same path. Each story captures a different starting point, set of constraints, and path to execution. As you explore our portfolio, you’ll see how priorities shifted, what trade-offs were made, and how decisions evolved in response to real-world challenges. It gives you a more complete view of what actually shapes outcomes, beyond just what gets built.