Kovai Delivery Boys (KDB)
On-demand delivery management platform
Kovai Delivery Boys (KDB) is an on demand delivery platform serving Coimbatore, enabling customers to order groceries, food, milk, and packages through connected customer, vendor, delivery partner, and admin applications. Before Team Mallow, operations relied on phone calls, spreadsheets, and manual coordination, with no centralized system for order tracking, partner management, or operational visibility.
Team Mallow digitized the entire workflow by building a unified platform that centralized operations, automated delivery coordination, and supported long term scalability. We also integrated Petpooja with KDB, enabling automatic order, menu, and status synchronization between restaurant POS systems and the platform, reducing manual effort, improving order accuracy, and enhancing the customer and restaurant experience.
2021 – ongoing
Mobile app + Admin web dashboard
Last-mile delivery / On-demand logistics
increase in delivery orders compared to manual order intake operations
growth in customer base and active delivery service providers
Key challenges and how we solved them
What was the client’s key challenge
As order volumes increased, the client’s phone based and spreadsheet driven workflow became difficult to manage. Orders, delivery coordination, and operational updates relied on manual processes, leading to delays, missed updates, and fragmented communication.
Customers lacked delivery visibility, delivery partners had no structured assignments, and administrators had no live operational view. The manual workflow could no longer scale without significantly increasing coordination effort.
Operational efficiency improvement
90%
Reduction in manual coordination effort through centralized delivery management and automated operational workflows.
What was our approach
We mapped the existing manual workflow during discovery, identifying coordination gaps, reporting limitations, and automation opportunities before defining the platform architecture. A four sided platform connected customers, vendors, delivery partners, and administrators through a shared backend.
We built a centralized order management system covering order placement, assignment, tracking, and delivery confirmation with real time updates. Mobile experiences were optimized for customers and delivery partners, while administrators received a centralized dashboard to manage orders, monitor live deliveries, assign partners, and access performance insights without manual coordination.
Key functionalities delivered in the project
01
Customer app
The customer-facing application is built for one purpose: place an order quickly, then stay informed without lifting a finger.
- One-tap order placement for any delivery type (groceries, food, milk, packages, essentials)
- Real-time delivery tracking with live location updates
- Push notifications at every stage: confirmed, picked up, on the way, delivered
- Full order history and past delivery records
- In-app contact options for delivery-related queries
- Integrated payment flow
02
Delivery partner app
Built for use on the move. The delivery partner app gives partners everything they need to receive, accept, and complete a job without calling the admin.
- Live assignment notifications with full order details on screen
- Accept or decline incoming delivery requests
- In-app navigation for pickup and drop-off routing
- Availability toggle to go online or offline
- Earnings summary and delivery history
03
Admin dashboard
- The admin dashboard replaced the notebook, the phone, and the guesswork. It gives the operations team a single view of the entire business, live.
- Centralized order management across active, completed, and pending orders
- Delivery partner management: onboarding, availability status, and performance records
- Auto-assign module for live rider allocation, with provision for manual assignment and reassignment when needed
- Live map view of all deliveries currently in progress
- Customer management and support tools
- Reporting on order volumes, delivery times, and partner performance
04
Vendor app (web & mobile app)
Vendors, the shops and suppliers who fulfil the orders, get their own dedicated interface. It brings every incoming order into a structured screen and removes the phone entirely from their side of the operation.
- Real-time order notifications with full item details and customer delivery address
- Accept or reject incoming orders based on availability
- Order status management – mark items as being prepared, ready for pickup, or unavailable
- Inventory and product listing management
- Store availability toggle to pause or resume order acceptance
- Order history and revenue summary
05
Petpooja (A leading restaurant POS platform in India) integration
The Petpooja integration eliminated manual order handling by connecting restaurant POS systems directly with KDB. Orders, menus, and status updates synchronized automatically, reducing operational effort and improving order processing.
Automatic order synchronization – Customer orders are pushed directly to the Petpooja POS without manual entry.
Real time menu synchronization – Menu items, pricing, categories, and availability stay updated across both platforms.
Order status synchronization – Accepted, Preparing, Ready for Pickup, and Completed statuses sync in real time.
Inventory and availability management – Stock changes reflect instantly, preventing unavailable orders and reducing cancellations.
Restaurant workflow automation – Restaurant staff manage orders from Petpooja, eliminating multiple systems and improving operational efficiency.
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Technologies and capabilities to build and scale
Technology stack
Services offered
Business analysis and discovery
Mapped existing workflows, identified operational gaps, gathered requirements, and defined the roadmap for a scalable delivery platform.
UI/UX design
Designed intuitive interfaces for customers, delivery partners, vendors, and administrators to simplify everyday operations and interactions.
Mobile development
Built high performance iOS and Android applications using Flutter with a shared codebase for faster delivery and consistency.
Backend API development
Developed secure APIs using Laravel and MySQL to manage orders, users, notifications, and real time delivery operations.
DevOps and cloud infrastructure
Deployed and managed scalable AWS infrastructure with reliable hosting, monitoring, and performance optimization for seamless operations.
Quality assurance
Performed end to end testing, device compatibility validation, and stress testing to ensure reliable platform performance.
App store and Google Play submission
Managed application publishing, compliance checks, and successful deployment to the App Store and Google Play.
Post-launch support
Delivered continuous maintenance, feature enhancements, issue resolution, and performance improvements to support evolving business needs.
How we approached and executed the project
We defined the four-sided platform model (customer, vendor, delivery partner, and admin) and established the data architecture before any design began. Real-time event handling and live operational visibility were scoped at this stage, not retrofitted later.
We produced wireframes and high-fidelity UI screens for all three surfaces. The delivery partner app was designed for one-hand use on mid-range devices while in motion. The customer app was designed to be intuitive for first-time users with no onboarding required.
Mobile development ran on Flutter for a single shared codebase across iOS and Android. The backend was built on Laravel with a structured API layer and real-time order status handling across all connected surfaces simultaneously.
Every order flow was tested end-to-end across both platforms before go-live. Edge cases around network drops, partner unavailability, concurrent orders, and live order updates were specifically stress-tested.
We managed the full deployment to AWS, submitted both mobile applications to the App Store and Google Play, and handed over documentation and operational guidance to the client's team.
Designed around distinct user roles and their pain points
Customer
Core need
Place deliveries quickly, track orders live, and receive updates without follow ups.
Biggest pain
No tracking or updates after booking; customers repeatedly called for delivery status.
High frequency, mobile-first
Delivery partner
Core need
Receive assignments, navigate efficiently, and manage availability independently from the admin.
Biggest pain
Phone based assignments caused missed details, poor issue reporting, and earnings visibility.
Real-time coordination, mobile-first
Vendor
Core need
Manage orders, update statuses, and control store availability in real time.
Biggest pain
Phone based orders required repeated calls for updates, changes, and issue resolution.
Operational control, web + mobile
Administrator
Core need
Manage orders, deliveries, partners, and performance from one centralized dashboard.
Biggest pain
Phone calls and manual notes limited visibility, tracking, and proactive operational management.
Centralized oversight, operations-first
What impact did team Mallow deliver?
Replacing a phone-based operation with a connected platform changed how the business runs at every level, not just for the admin team, but for every customer and every delivery partner using it.
- Full operational digitisation - Every step of the order lifecycle, from placement to delivery confirmation, now runs through the platform. No calls required.
- Admin workload - Reduction in manual coordination effort, freeing the team to focus on exceptions rather than routine operations.
- Customer experience - Customers place orders, track deliveries in real time, and access full order history with no manual intervention.
- Delivery partner efficiency - Partners receive structured assignments, navigate with in-app directions, and manage their own availability, removing the admin from routine coordination entirely.
- Scalable infrastructure - The platform handles order volume growth without proportional increases in operational overhead. Adding delivery partners or expanding coverage is a configuration change, not an operational overhaul.
Explore more on what really goes into shaping our client's successful outcomes?
No two journeys here follow the same path. Each story captures a different starting point, set of constraints, and path to execution. As you explore our portfolio, you’ll see how priorities shifted, what trade-offs were made, and how decisions evolved in response to real-world challenges. It gives you a more complete view of what actually shapes outcomes, beyond just what gets built.
