SaaS platform for managing coaching operations
A US-based SaaS platform for managing coaching operations approached Mallow in its early product stage to build a performance driven system that could scale effectively as the business grew. The platform enables professionals to host sessions, share learning materials, manage groups, and handle bookings, offering an all in one coaching experience.
As the platform expanded and prepared for its rebranding, it needed smoother domain transitions, a more streamlined SSL management process, improved scalability, and a faster way to launch a mobile experience without rebuilding the existing web product.
Mallow enhanced the system using a scalable AWS architecture. Through automated SSL management for custom domains, improved caching, and a seamless hybrid mobile rollout, the platform became faster, more reliable, and more cost efficient, significantly elevating the overall user experience.
Tech Stack
- Ruby on Rails
- PostgreSQL
- Stimulus
- Tailwind CSS
- AWS
- Docker
- Google Calendar
Stats
Reduction in hosting
costs
Automated SSL renewals for custom domains
Downtime during domain migration
Faster test suite
execution
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Project details
2021 - Ongoing
Project duration
4 Services
our team offered
6 Team
members involved
Our journey from challenges to outcomes
What were the client’s key challenges?
Rebranding and domain transition
Managing domain migration across multiple domains while preserving existing links, preventing service interruptions, and ensuring a completely seamless rebranding experience.
Manual SSL renewals
Renewing certificates manually created operational delays, introduced downtime risks, and required constant monitoring that slowed the client’s release cycles.
Scalability and hosting costs
Heroku’s high cost and limited flexibility restricted the platform’s elasticity, making it challenging to scale efficiently and optimize performance as the user base grew.
Faster mobile deployment
They needed a mobile app quickly using existing components, avoiding duplicate development while still delivering a smooth, modern mobile experience.
What was our approach?
Zero-downtime domain migration
We executed parallel DNS configuration and environment setup to maintain uninterrupted user access and ensure a flawless domain transition during rebranding.
Automated SSL management
Integrated Let’s Encrypt and AWS Certificate Manager to fully automate certificate provisioning, renewal, and updates across all custom domains.
AWS infrastructure setup
Replaced the restrictive Heroku setup with a scalable AWS architecture using EC2, RDS, and S3, enabling flexible scaling, improving performance stability, and significantly reducing hosting costs as the platform continued to grow.
Hybrid mobile app rollout
We developed a WebView-based mobile application leveraging existing web modules, enabling rapid deployment while preserving a consistent, native-like user experience.
The Impact
| Impact Area | Outcome |
|---|---|
| Seamless rebranding | Completed domain migration flawlessly with uninterrupted service and zero downtime. |
| Operational efficiency | Delivered fully automated SSL renewals for custom domains, eliminating all manual effort. |
| Scalable foundation | Migrated from Heroku to AWS, resulting in stronger performance, improved stability, and reduced operational costs. |
| Faster go-to-market | Launched a WebView-based mobile app quickly while retaining full core functionality. |
| Enhanced user experience | Improved load speeds, reduced latency, and ensured a smoother overall experience. |
A word from our client
Their reliability, attention to detail, transparency, and technical communication has been excellent.
With Mallow Technologies Private Limited's efforts, the client is able to receive two SaaS app products to market and acquire traction with hundreds of customers. The team has communicated well through various communication tools and executed excellent written and documentation skills.
Brian Casel
Founder and CEO, Coaching operations management SaaS
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