AI content SaaS platform
Mallow worked as an embedded technical team to modernize the platform’s architecture, rebuild the frontend, improve content workflows, and strengthen third-party integrations. The result was a more scalable and maintainable platform that continued to support live users throughout the transformation.
Tech Stack
- Laravel
- Vue.jS
- DigitalOcean
Stats
Platforms integrated
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Project Details
2023 - 2025
Project duration
6 Services
Services offered
3 Peers
Members involved
Our journey from challenges to outcomes
What were the client’s key challenges?
The platform had outgrown its Core PHP foundation, making development fragile and difficult to scale.
Managing multiple users, clients, and approval stages created challenges across the content lifecycle.
The existing frontend lacked the flexibility required to support evolving product requirements.
Shopify, WordPress, and HubSpot integrations needed more reliable data handling and workflow consistency.
The platform needed major technology and infrastructure changes without disrupting active users.
What was our approach?
We migrated the platform from Core PHP to Laravel 10 to create a more scalable and maintainable architecture.
We established defined content stages and role-based access to support creation, review, revision, and approval.
We rebuilt the frontend using Vue 3, progressively integrating components while keeping the live platform stable.
We strengthened Shopify, WordPress, and HubSpot integrations with reliable data handling, error management, retry mechanisms, and consistency checks.
We used staged migrations, rollback strategies, and parallel development to minimize disruption, keeping downtime under five minutes.
The Impact
| Impact Area | Outcome |
|---|---|
| Scalable architecture | Successfully migrated from Core PHP to Laravel 10, creating a scalable and maintainable foundation. |
| Content workflows | Enabled structured multi-stage workflows to support complex agency-level content operations. |
| Frontend scalability | Created a scalable Vue 3 frontend architecture ready for future feature expansion. |
| Integration reliability | Improved reliability and consistency across Shopify, WordPress, and HubSpot integrations. |
| Seamless migration | Moved the platform to DigitalOcean with downtime kept under five minutes. |
| Smooth handover | Documented architecture, integrations, and workflows to support a smooth handover to the in-house team. |
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