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Objective C Vs Swift – Which iOS programming language is right for you in 2024?

When faced with the decision between Objective-C and Swift for your app development, it’s crucial to weigh factors such as community support, tooling, scalability, and finding the right balance between development speed and cost. These considerations play a pivotal role in aligning your application development journey with your business objectives and goals. With over a […]

iOS app analytics

iOS app analytics for businesses: key metrics to track

Ever wondered what your iOS application users do once they’ve downloaded your application? Are you left in the dark about which features resonate most with your audience or how effective your latest marketing campaign truly is?  Many businesses overlook the goldmine of insights that lie within iOS application analytics, and as a result, find themselves […]

mobile application development

Top 7 mistakes to avoid while building your mobile application MVP

Do you find yourself grappling with the temptation to overload your app with features, unsure of which ones are truly essential for your Minimum Viable Product (MVP)? Picture a scenario where the performance of your app leaves users frustrated, navigating through a sluggish interface. Are you adequately prepared to scale your application when the user […]

Android application development

Top 8 mobile application development platforms in 2024

The world of mobile applications signals a strategic move for businesses aiming to thrive in the digital realm. The power of a well-crafted mobile app is unparalleled, providing a direct avenue to engage with a global audience. Choosing the right mobile application development platform is akin to laying the foundation for your digital success.  In […]

Mobile project

What is it like to work on a mobile project with Mallow?

Have you recently delved into information about Mallow? Have you taken the step to fill out the form to kickstart a conversation with our expert? We understand that reaching this stage in the shortlisting process may have involved overcoming various challenges. However, your questions and uncertainties are unlikely to fade at this point.  We are […]

How can I optimise my iOS application to achieve user-centric design?

In iOS app development, user-centric design is crucial for success. Ignoring user needs leads to poor experience, low engagement, compatibility issues, harm to brand reputation, and higher churn.  Our team of developers and designers at Mallow have years of experience navigating the evolving landscape of iOS mobile applications. We pride ourselves on our commitment to […]

How much does it cost to develop an iOS application? Factors that drive cost up or down.

Building an iOS application without a clear understanding of the potential costs can lead to unforeseen challenges and complications.  There isn’t a simple answer to the cost question, because there are so many factors to consider relating to the functionality of your app and how you’ll develop it. And if you find a definitive answer […]

How do I optimise iOS application performance? Performance optimisation strategies to consider

Is your iOS application suffering from sluggish load times, longer rendering durations, and behaves abnormally many times? Are you struggling to ensure device-specific support for low-end configurations while keeping memory usage, battery consumption, and data consumption in check? Do you find it challenging to maintain the stability of your app under various usage scenarios?  If […]

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