What makes GenAI features trustworthy enough for real users

What makes GenAI features trustworthy enough for real users

There is a distinction that most SaaS teams building GenAI features do not make early enough, and it costs them significantly when they discover it in production. The distinction is between users trusting your feature and your feature being trustworthy.  A GenAI feature can earn user trust quickly. The outputs sound confident. The interface feels […]

The build vs buy decision for AI agents – A practical framework for product teams

The standard advice for build vs buy decisions in SaaS is well-worn – buy commoditised infrastructure, build what differentiates you. Use Stripe for payments, Twilio for messaging, Auth0 for authentication. Build your core product workflow. Everyone broadly agrees on this, and it works for most decisions.  AI agents break it.  Not because the principle is […]

When a chatbot becomes a liability – Signs your AI support layer is hurting retention

There is a particular kind of product decision that feels unambiguously right at the time. Deploying an AI support chatbot usually falls into that category. Reduce ticket volume, cut response time, free up your human agents for complex issues, improve support coverage to 24/7. The case is easy to make and the demos always look convincing.  The problem […]